Redesign your website without starting over.
We turn outdated, underperforming websites into fast, modern sites that look credible and convert — while carefully protecting the Google rankings and traffic you've already earned.
“Will a redesign tank my Google rankings?” Not when it's done right. We map your existing URLs, set up proper redirects and carry over your content — so a redesign protects and usually improves your SEO instead of resetting it.
The horror stories come from redesigns that skip this step. We don't.
A redesign should grow your business — not reset it.
Your current website already has history — rankings, traffic, content and customers who found you through it. A careless redesign throws that away and starts from zero. A smart one builds on it.
We rebuild the look, the speed and the conversions while protecting everything you've already earned in search.
Four signs your site is due for a redesign.
Your website looks dated.
If it feels ten years old, visitors quietly assume your business is behind the times too.
It's slow, clunky or broken on mobile.
Modern visitors leave in seconds — and Google ranks slow, clunky sites lower.
You get traffic but few leads.
Often it's not a traffic problem — it's a site that doesn't turn visitors into customers.
It's hard to update or built on old technology.
Outdated platforms are slow, less secure and cost you every time you need a change.
More than a new coat of paint.
Modern, credible design
A fresh, current look that rebuilds trust the moment someone lands.
Redesign without losing your SEO
We preserve your rankings, URLs and traffic with a careful migration and redirect plan — so a redesign grows search, not resets it.
Conversion-focused rebuild
We fix the paths between visitor and customer — not just repaint the surface.
Faster, mobile-first & secure
Rebuilt on modern, fast, secure technology that performs on every device.
Easy-to-manage foundation
A CMS you can actually update yourself — no developer required for routine changes.
Content & messaging refresh
Sharpen what you do and why you’re the obvious choice, not just how it looks.
Fresh, modern sites we've built.
A cross-section of recent websites we've designed and built for Tyler and Texas businesses — many of them redesigns of dated, underperforming sites.
A redesign partner that protects what works.
A local Texas team
Based in Tyler — not a national vendor. You work directly with the people rebuilding your site.
We protect your SEO in a redesign
Redirects, URL structure and content carried over carefully, so you don’t lose the rankings you’ve earned.
Design, development & SEO under one roof
The people redesigning your site are the same people who make it rank — no handoffs.
Backed by a full marketing agency
Bailes Zindler also runs Google Ads and SEO, so your new site launches with a growth plan behind it.
From dated site to standout.
Audit
We review your current site, traffic, rankings and what’s working before touching anything.
Plan
New structure, messaging and a migration/redirect plan to protect your SEO.
Design & Build
A modern, faster, conversion-focused rebuild — designed with the real site in mind.
Launch & Grow
A careful launch, rankings monitored, and ongoing improvements after go-live.
Website redesign, answered.
Not if it’s done right — and protecting your rankings is exactly what we plan for. We map your existing URLs, set up proper 301 redirects, carry over your content and keep your site structure search-friendly. Done carefully, a redesign usually improves SEO (faster, better structured, better content), not hurts it. The horror stories come from redesigns that ignore this step.
A redesign generally falls in the same ranges as a new build — roughly $1,500 for a simple refresh up to $9,000+ for a fully custom rebuild, and more for ecommerce. We scope it to your site and give you a straight number up front. See our Tyler website pricing guide for the full breakdown.
Most redesigns go live in about 4–8 weeks, depending on the number of pages and how much content and migration is involved. We give you a realistic timeline after the audit.
Yes. We carry over the content worth keeping, refresh what needs it, and migrate your site — including from older platforms — onto a modern, fast foundation while preserving your SEO.
Absolutely. We migrate sites off outdated or limiting platforms onto modern, fast, easy-to-manage technology — Shopify for stores, and fast modern frameworks or WordPress where they fit best.
Sometimes a targeted refresh is all you need — and we'll tell you honestly if that's the case. If your site is fundamentally slow, dated or built on old tech, a rebuild is usually the better investment. We'll give you a straight recommendation, not an upsell.
Ready to give your site a second life?
Tell us about your current website and we'll put together a proposal.
Takes you to the Bailes Zindler contact form.