Ecommerce Web Design · Tyler, Texas

Online stores built to sell, not just to exist.

We design and build fast, conversion-focused Shopify and custom stores for Tyler and Texas brands — engineered to turn browsers into buyers and rank for the products you sell.

Shopify & custom stores for retail, apparel and DTC brands.
01 / Why It Matters

Getting traffic is easy. Turning it into orders is the hard part.

You can pour money into ads and still lose the sale on a slow, confusing store. Most ecommerce sites don't have a traffic problem — they have a conversion problem. Every clumsy step between “I want this” and “order placed” is money left on the table.

We build stores where browsing is a pleasure and buying is effortless — so more of the traffic you already have turns into revenue.

02 / Sound Familiar?

The signs your store is leaving sales on the table.

01

You have great products — but your store doesn't convert.

Beautiful products deserve a store that actually turns browsers into buyers, not just visitors.

02

Your catalog overwhelms shoppers.

A big catalog is an asset — until clumsy navigation makes people give up before they ever buy.

03

It's slow or clunky on a phone.

Most shopping happens on mobile. Every extra second and every extra tap quietly costs you sales.

04

You're not showing up when people search to buy.

If your products don't rank, you're paying for every visitor with ads instead of earning them.

03 / What We Build

Everything an online store needs to sell.

001

Conversion-focused design

Every page designed to move shoppers toward “add to cart” — not just to look pretty.

002

Shopify & custom builds

Expert Shopify stores (and custom where it fits) that are fast, flexible and easy to run.

003

Collection & catalog architecture

Navigation and collections that make even a huge catalog effortless to shop.

004

Product pages that sell

Product pages with the imagery, details and trust signals that turn interest into orders.

005

Ecommerce SEO

Product and collection SEO so shoppers find you in Google and AI search — not only in ads.

006

Integrations that scale

Payments, shipping, email (Klaviyo), reviews and the tools your store runs on, wired in cleanly.

04 / Who We Build For

Built for the way you sell.

ShopifyApparel & FashionKids & BabyHome & GiftsFood & BeverageHealth & BeautySubscriptionsWholesale / B2B

From a boutique catalog to a large multi-collection store, we build the merchandising, product experience and ecommerce SEO that fit how your brand actually sells.

05 / Selected Work

A store we're proud of.

We'd rather show you one real store we're proud of than a wall of stock logos — backed by a studio that's built 24+ websites across Tyler and Texas. More ecommerce work is on the way.

Ecommerce · Shopify · Children's ApparelVisit the live site ↗

Cecil & Lou

cecilandlou.com
Cecil & Lou Shopify children's apparel store designed by Bailes Zindler
UI/UXDevelopmenteCommerceSEO

The Business

A family-owned Southern children's clothing brand with a large Shopify catalog — smocked dresses, bubbles, matching sibling sets and classic outfits for boys and girls.

What We Did

UX, collection architecture, product experience and conversion improvements — a refined, editorial Shopify store that makes a big catalog effortless to shop without losing the brand's charm.

06 / Why Tyler Website Designs

A web partner that understands online retail.

A local Texas team

Based in Tyler — not a national vendor. You work directly with the people building your store.

We build stores to sell

Success is measured in orders, conversion rate and revenue — not vanity metrics.

Design, development & SEO under one roof

One team from storefront to search to email, so nothing gets lost in a handoff.

Backed by a full marketing agency

Bailes Zindler also runs Google Ads, email and paid social — so your store has demand behind it.

07 / How We Work

From first click to checkout.

01

Understand

Your products, customers, margins and current store.

02

Plan

Catalog architecture, merchandising and the ecommerce SEO strategy to get found.

03

Design & Build

A fast, conversion-focused Shopify store built to turn visits into orders.

04

Launch & Grow

SEO, email, ads and ongoing conversion optimization to grow revenue.

08 / FAQ

Ecommerce web design, answered.

Most professional online stores run from about $6,000 to $20,000+, depending on the size of your catalog and the features you need (subscriptions, wholesale, custom functionality). We give you a clear, scoped number up front based on what your store actually needs.

Yes — Shopify is our default for most stores because it’s fast, secure, easy to run and scales well. Where a project genuinely calls for something custom, we’ll build that instead. We recommend the platform around your business, not the other way around.

Absolutely. We migrate stores from other platforms onto Shopify and redesign existing Shopify stores — carefully preserving your SEO, URLs and rankings so a redesign grows sales instead of resetting them.

Yes. Shopify makes day-to-day management easy — add products, run sales, fulfill orders — and we set everything up and train your team so you’re never dependent on a developer for routine changes.

Ranking is never guaranteed, but we build product and collection SEO, schema and fast performance so your store has the best possible chance to show up in Google and AI search. Through Bailes Zindler we can also run Shopping ads and ongoing SEO.

Yes. We integrate the ecommerce stack you rely on — Klaviyo and email, product reviews, shipping and fulfillment, payment options, loyalty and more — so your store works as one connected system.

Ready for a store that sells?

Tell us about your products and we'll put together a proposal.

Get a Quote

Takes you to the Bailes Zindler contact form.